As the company tightened its focus to target the B2B portion foreign exchange market, Fair Trading Technology asked for a new web site that better explained their products to brokers and made it easier for prospective customers to get tailored information for their needs. The solution was a simpler site that , instead of trying to give the customer every detail and piece of information from the start, gave just enough to let them understand the product and its benefits and see how it could be tailored to suit their needs with an interactive “Build You Brokerage” page, which not only shows off all the components available and how customisable, by submitting their set-up, the first sales contact could talk directly to the customer’s specific needs. The corporate information was separated out into its own subdomain to keep visitors focused on the product offerings.

I was involved in all stages of UX and UI and responsible for the design and copywriting.