FTT advertising & marketing
- Creative Fields Copywriting, Print design
- Fair Trading Technology
Working closely with the marketing team, I was largely responsible for the content and design of most of the print and online advertising done by the startup foreign exchange technology provider, Fair Trading Technology. As a newcomer to the forex market, we wanted to stand out as different from competitors, who largely stay somewhat conservative and technical, by being a bit bolder and using more plain, direct language. The pouting little girl became a cornerstone of marketing materials for almost two years, with presence on everything from magazine ads to landing pages to trade show booths.
An ad I copywrote and designed, beside an article on technology and trading speed I ghost wrote for the CEO, published in the November 2010 issue of FXMM magazine.
Two-page product information sheets were created for customer sales meetings and trade shows, produced in English, Japanese and Chinese.
