Working closely with the marketing team, I was largely responsible for the content and design of most of the print and online advertising done by the startup foreign exchange technology provider, Fair Trading Technology. As a newcomer to the forex market, we wanted to stand out as different from competitors, who largely stay somewhat conservative and technical, by being a bit bolder and using more plain, direct language. The pouting little girl became a cornerstone of marketing materials for almost two years, with presence on everything from magazine ads to landing pages to trade show booths.
Print brochure for Swedish blacksmith and artist Bert Johansson.
Branding, photography and web site for an antique shop.
Swedish-to-English translation and layout adjustments of a 152-page magazine.
Branding for a Göteborg-based consultant.
